Aviation in Reach logo with tagline 'Aviation in Reach' in blue and yellow colors, representing a modern and approachable brand identity for the UK-based non-profit organization focused on making aviation accessible.

AVIATION IN REACH

ABOUT THE BUSINESS

Aviation in Reach (AiR) is charity dedicated to fostering diversity and inclusivity within the aviation industry. By providing free mentoring to individuals from underrepresented demographics, AiR empowers aspiring pilots, air traffic controllers, engineers, and loadmasters to overcome barriers and achieve their career aspirations. With a focus on inclusivity, expertise, and a commitment to change, AiR stands as a beacon of opportunity and support within the aviation community.

What we did.

Brand Audit

Brand Strategy

Brand Identity Design

  • Custom Logo Suite

  • Typography & Colours

  • Brand Guidelines

  • Social Media design

The Client

Kim Gough & Katy Lee

- United Kingdom

THE FOCUS
Bring cohesion to Aviation in Reach’s branding and messaging.

WHAT WE DID
We started with a full brand audit and strategy session to identify gaps in their visual identity and communication. Aviation in Reach struggled with inconsistent visuals and social media presence, so we developed a clear and cohesive color palette, typography, and social media templates. These tools made it easy for them to maintain consistency and communicate their message effectively.

Various logo versions for Aviation in Reach in blue and white, including full logo, emblem, and wordmark, demonstrating the cohesive brand identity for this UK-based non-profit in aviation.
Aviation in Reach logo variations, including primary logo, submark for social media, and alternate presentations, showcasing versatile logo design for brand consistency across platforms.
Aviation in Reach brand color palette, featuring black, night blue, sky blue, light blue, yellow, and white, designed to convey trust, professionalism, and energetic appeal for the non-profit's aviation initiatives.
Portrait of a female airline pilot with the Aviation in Reach logo and mission statement, focusing on the empowerment of underrepresented groups in the aviation sector
Aviation in Reach mission statement display, highlighting diverse and inclusive talent empowerment within the aviation industry, with portraits of key mentors emphasizing diversity and inclusion in aviation.
Aviation in Reach brand values statement, emphasizing commitment to inclusivity, empowerment, and accessibility for diverse talent in the aviation industry.
Social media designs for Aviation in Reach, including LinkedIn and Facebook banners and Instagram templates, promoting the organization’s mentorship program and diverse talent inclusion in aviation.
Kim Gough from Aviation in Reach - A charity based in the UK

Kim Gough - Aviation in Reach

Working with Tracy on this redesign was an honour and a pleasure. She’s done an incredible job, and I’m so excited to see our new branding in action. You brought our vision to life. Thank you for everything you did. You helped us as a charity more than we could ever say (and made us fall in love with yellow!)

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