“I’ve evolved. My brand hasn’t.”

If you’ve been putting off sharing your website because it doesn’t reflect the expert you’ve become, you’re not alone.

We help established entrepreneurs rebuild their brand and website so it finally feels aligned with who they are now.

View Client Transformations
Multiple smartphones displaying a website or app about confidence coaching, with images of a woman in various poses and colorful backgrounds, featuring text about building confidence and upcoming events.
The logo of The Barkery, a company that makes healthy pet treats, displayed on a pink background with vertical white lines.
A woman in a bright blue outfit with glasses and red hair speaking on stage at a TEDx event, with large red TEDx letters on the left and a black background with red curtains behind her.
A colorful bakery box labeled 'sugar crumbs Bakery' with a pink and teal design, featuring illustrations of a smiling ice cream cone and text promoting donuts and adorable treats.
Laptop displaying a webpage promoting a book titled 'The Power of Empathy' by Melissa Robinson-Winemiller, featuring her smiling portrait, with logos of Yale University, Harvard University, blu, iTunes, and Spotify at the bottom.
Three window posters for Seven Farms Fairy Gardens. The left and right posters feature the logo with a fairy garden design and the text 'Seven Farms Fairy Gardens' and the tagline 'Bringing light, healing, and succulents into your life.' The middle p

No quick fixes. Just thoughtful, strategic brand work built to last.

We’re a brand and web design studio for entrepreneurs who’ve outgrown their DIY brand.

You’ve put years into your work, your skills, and your growth. Your brand just hasn’t caught up yet.

We work with coaches, consultants, and creatives who need more than a logo refresh. We build aligned brands and websites that earn trust, support your offers, and reflect the level you’re operating at now.

Hey There! I’m Tracy

Black and white photo of a woman sitting on a stool, smiling, with glasses on her head, wearing a blazer, black shirt, jeans, sneakers, and jewelry, against a plain background.

We care about clarity more than noise.

We don’t believe in loud brands for the sake of being noticed, or in jumping straight into visuals before understanding the business behind them. Our work starts with strategy, because a brand only works when it reflects the reality of the person and the work behind it.

That’s how we approach every project, building brands and websites that earn trust, support growth, and reflect the experience behind the business.

Book your clarity call

This is what misalignment actually costs you.

People underestimate you

If your brand still looks like the version of you from years ago, it creates doubt. Not because your work isn’t good, but because your online presence isn’t backing it up.

Confusion kills trust

When your messaging, visuals, and website feel disconnected, people don’t know what to believe. Clarity builds trust fast, and trust is what gets enquiries.

DIY branding limits growth

A DIY-era brand can quietly keep you priced too low. Not because you’re not worth it, but because your online presence isn’t showing the full picture.

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What working together looks like

We help entrepreneurs who’ve grown beyond the DIY phase rebuild their brand and website in a way that actually makes sense for where their business is now.

  • Get clear on what you’re really building

    For entrepreneurs who know their brand feels off, but can’t quite put their finger on why. We’ll clarify your positioning, messaging, and direction so every design choice has a purpose and your brand feels aligned from the inside out.

  • A cohesive brand that earns trust instantly

    This is where your strategy becomes a full visual system. Not just a logo, but typography, colour, layouts, and brand elements that reflect your expertise and make your business look as established as it is.

  • A website you’re proud to send people to

    We design custom websites that feel clear, confident, and easy to navigate, built to support your offers and convert the right visitors into enquiries. Beautiful, yes. But always strategic.

Explore Our Services
  • Kim Gough - Founder of AiR

    "You brought our vision to life"

    Working with Tracy on this redesign was an honour and a pleasure. She’s done an incredible job, and I’m so excited to see our new branding in action. You brought our vision to life. Thank you for everything you did. You helped us as a charity more than we could ever say (and made us fall in love with yellow!)


    Kim Gough

    - Aviation in Reach

    United Kingdom

  • David K Jackson - Founder of Next Leaders

    “A creative mind and a sharp delivery of strategy”

    “Tracy has the gift of listening and asking questions to get at the heart of the matter. She took our conversations and turned it into creative thought. Tracy asked for feedback along the way and delivered far beyond what I expected. She has a creative mind and a sharp delivery of strategy that fit my new startup exactly. I will be a repeat customer, and not hesitate to refer people to her.”

    David K. Jackson

    - Next Leaders

    New York

  • Annemieke Du Plessis - Founder of Sugar Crumbs

    “Communication was seamless, and she was truly skilled and professional”

    “Working with Tracy was exceptional. She brought a bold and unique design to our sugar cookie brand, capturing our essence perfectly. From the logo to the colour palette, every detail reflects the warmth of our cookies. Communication was seamless, and she was truly skilled and professional. This creative studio gives a new look into design and a refreshing style for all your branding needs. Highly recommended!”

    Annemieke Du Plessis

    - Sugar Crumbs

    Namibia

Ready to stop settling for “fine”?

Thoughtful, strategic brand and web design for established entrepreneurs.

Work with the studio
A smiling woman with curly black hair wearing a gold sequin jacket, sitting in a wheelchair against a black background with gold confetti, promotional text about building confidence.
A pink smartphone displaying a bakery app called Sugar Crumbs Bakery with images of cupcakes topped with pink frosting and a button that says "Shop Our Baked Goods."
Blue background with white logo and text that says 'next leaders'.
Collage of promotional images and slides for a presentation titled 'The Empathic Leader' featuring Melissa Robinson-Winemiller, including photos of her speaking on stage, working at a laptop, and in professional headshots, with branding and text abou
Billboard for The Bakery featuring a dog's face, with logos for eco-friendly packaging, natural ingredients, and vet-approved goods, against a background of trees and a blue sky.
A woman in a pilot suit and sunglasses taking a selfie while flying a small aircraft, with a view of the sky and landscape below.