NEXT LEADERS
Next Leaders is the go-to resource for practical and substantive leadership coaching, specifically tailored for early-stage startup founders and underserved communities. They aim to bridge the gap between innovative ideas and successful businesses by offering accessible guidance and support.
Our task: Making Next Leaders stand out without shouting.
We created a versatile logo suite, and focused on imagery and colour.
What we did.
Brand strategy
Brand Identity Design
Custom Logo Suite
Type & Colours
Brand Guidelines
Client
David Jackson
- New York
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![Icon design for Next Leaders - Leadership coach in New York]()
Icon
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![Emblem/Submark logo for Next Leaders in New York]()
Submark
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![Secondary Logo for Next Leaders leadership coaching]()
Secondary Logo
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![Primary logo for Next Leaders brand project based out of New York]()
Primary Logo
CREATING THE LOGO SUITE
This direction has a bold, modern style that’s simple yet appealing, adding a contemporary twist to stay relevant. With clean lines, basic fonts, and limited colours, the design looks sophisticated and streamlined. Overall, it’s sleek and energetic, capturing the target audience’s interest.
David K Jackson - NEXT LEADERS
“Tracy has the gift of listening and asking questions to get at the heart of the matter. She took our conversations and turned it into creative thought. Tracy asked for feedback along the way and delivered far beyond what I expected. She has a creative mind and a sharp delivery of strategy that fit my new startup exactly. I will be a repeat customer, and not hesitate to refer people to her.”