Cover Image with Logo: "Cover image for Seven Farms Fairy Gardens, featuring the logo on a backdrop of soft succulents and floral designs. The logo includes a fairy light bulb surrounded by succulent leaves and the number 7, symbolizing growth and nu

SEVEN FARMS

ABOUT THE BUSINESS

Seven Farms is a nonprofit that combines mental health support and creativity through the beauty of succulent gardening. Founded by Angela, Seven Farms was inspired by a deeply personal journey of loss and healing. Through hands-on gardening classes, merchandise, and community-focused events, Seven Farms supports mental health awareness and raises funds for equine therapy programs. Angela’s mission is to provide a positive, healing experience while fostering a sense of community and purpose, making Seven Farms a unique blend of creativity and compassion.

What we did.

Brand Audit

Brand Strategy

Brand Identity Design

  • Custom Logo Suite

  • Typography & Colours

  • Mini Brand Guide

The Client

Angela George

- Seattle, Washington

A young girl sits in a meadow with a horse, symbolizing connection and healing. Text on the right shares the heartfelt story of Seven Farms’ founder, Angela, who found healing through equine therapy and now spreads joy through lighted succulent arra

THE FOCUS

Create an inviting, heartfelt brand identity that combines creativity with a strong message of mental health support

WHAT WE DID

We started with an in-depth brand audit and strategy session to understand the unique mission behind Seven Farms. They needed a brand that was not only visually appealing but also deeply reflective of their journey and dedication to mental health. We developed a bright, nurturing colour palette and custom logo suite that evokes growth, healing, and positivity. Our goal was to balance warmth with professionalism, making it clear that Seven Farms is a community-driven, mission-focused brand.

Logo Suite Breakdown: "Detailed view of the Seven Farms Fairy Gardens logo suite, showcasing customized typography, succulent-inspired shapes, and design elements symbolizing warmth, approachability, and personal touch. Each part of the logo reflects
Brand Colour Palette: Seven Farms Fairy Gardens brand color palette showing garden green, sprout green, dusty rose, blush pink, fairy yellow, and sunlit cream. Each colour is chosen to evoke warmth, optimism, peace, and compassion, aligning with the
Elegant business cards for Seven Farms Fairy Gardens featuring a muted mauve and green color palette, with the brand’s logo and contact information. Reflects the earthy and sophisticated identity of Seven Farms, a brand focused on community and susta
Three logo variations of Seven Farms Fairy Gardens, showcasing different styles of typography and iconography. Each logo features a symbolic succulent and the brand’s signature leaf shape to emphasize nature and healing.
Mission Image - Seven Farms logo over a background of succulents. Text to the right details the mission to support mental health and equine therapy through unique succulent arrangements, aiming to bring light and joy to people’s lives.
Mockup of a white tote bag with the Seven Farms Fairy Gardens logo, placed on a concrete surface surrounded by potted succulents. The bag showcases the brand’s natural aesthetic and tagline: "Bringing light, healing, and succulents into your life."
Tagline Image - Decorative illustration featuring string lights shaped like leaves with a yellow glow. The text reads, "Bringing light, healing, and succulents into your life," reflecting the brand’s mission of warmth and positivity.

“Tracy has absolutely blown us out of the water. Thank you for expressing our mission so beautifully, and for your beautiful work. Honestly it is giving us so much hope, inspiration and enthusiasm. You’re such a blessing. I truly mean that. Now we are moving on to new beginnings and bright futures”

- Angela George - Seven Farms

Seattle, Washington

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